Warning! Are you using AI to write your business copy?

Have you ever used AI to write your business copy?

You are a time-poor business owner. If you’re a small business owner, you have minimal resources. And with no marketing background, you don’t want to spend precious time and effort trying to write your business copy yourself. Then you see cheap AI systems like ChatGPT illuminating your screen and think, ‘Ah, here’s a solution to my problems!’

I get it. But I’m here to tell you that using AI to write your business copy is a terrible idea.

Can you use AI systems like ChatGPT for copywriting?

Yes, you can use AI to write your copy. But you can expect the content it generates to be generic, inaccurate and full of errors. Think of it like this: you wouldn’t expect top-tier champagne on a beer budget. It’s the same with copywriting – if your ChatGPT subscription is paying for your copy, you can’t expect it to churn out excellent results.

You are better served by hiring a professional, human copywriter to write your business copy. Why? Because the content will be customised specifically for your business, it will be fact-checked, and – allowing room for the odd typo – more or less flawless.

Why do people choose to use AI to write their copy?

People use AI to write their copy because it seems so convenient. With one or two prompts from you, the AI system can produce a response in seconds. It’s fast, there’s barely any effort involved at your end, and it’s relatively cheap at $30 a month for ChatGPT Plus. But what should make your work easier and save you money might actually hinder your progress.

Here’s the scenario: you type in a prompt telling ChatGPT to write the copy for your business’ home page. You might tell it to include certain information about your business, or even to use a particular tone of voice.

But what spews out could be used for any business. Or it’s not factual. Or the copy doesn’t empathise with your ideal client’s problems that you’ve made it your mission to solve. And no amount of additional prompting makes it better quality.

Ultimately where you thought you’d be saving money, you’ve not profited at all. Where you thought you’d be saving time and effort, you’ve just wasted it in the hope that AI can do what an expert copywriter can.

What are the benefits of using a copywriter instead of AI to write your business copy?

Hiring a copywriter to write your business copy is far more beneficial for your business than using AI. Here’s why:

You’ll save time

Although a copywriter will never be able to deliver your copy to you in seconds, once the project is set in motion you won’t have to spend your valuable time trying to get the copy right yourself.

Delegating the work to a skilled copywriter will mean you can get back to working on your core business. And you can expect them to work quietly in the background till your copy is ready for revision.

You’ll avoid the effort of DIY copy

Once you’ve briefed your copywriter, you won’t have to lift a finger to create any of the copy yourself. Depending on the scope of the project, generally your copy will be completed in 2-4 weeks with no effort required from you.

The final results will be written bespoke for your business. The copy will be clear and polished, designed to suit your industry, and speak to your ideal clients’ needs.

You’ll actually make money

By hiring a copywriter, you’ll get a decent return on your investment because that is what we copywriters specialise in – writing to sell!

Copywriters phrase words that speak to your potential clients so they sit up and take notice. Through a consistent campaign, they will clearly see the benefits of choosing you over your competitors.

Should AI replace your copywriter?

AI should never replace a good copywriter. If you’ve tried the AI route with your business’ copy and it hasn’t produced a decent ROI, you’re short-changing yourself.

There is an art and process to crafting good content that sells. A proficient copywriter can be trusted to do this well. Why choose AI when you could be benefitting from a real expert’s knowledge?